Journey
The Muslim fashion industry in Indonesia has experienced rapid growth. Buttonscarves has become one of the pioneers in the fashion industry that has successfully expanded its business. Their journey began by selling products online on their website, and today they have penetrated international markets including Indonesia, Malaysia, Singapore, and Brunei Darussalam.
Challenges
To support its success in breaking into the global market, Buttonscarves chose to adopt an ERP system to digitize all of its transactions and operational activities. Recognizing the increasing risks as its business expands, Buttonscarves needed a system with seamless integration to improve coordination and the overall operational effectiveness of the business.
In general, ERP systems built from scratch require a fairly lengthy and time-consuming implementation process, forcing users to wait for an indefinite period of time. This often leads to the failure of the implementation. This was also the experience of Buttonscarves.
So how did Buttonscarves manage to grow its business?
Solution
Zahir ERP played a key role in Buttonscarves’ journey to find a solution. By adopting Zahir ERP—which has a proven track record of providing integrated business solutions—Buttonscarves was able to leverage a tried-and-true, reliable platform to digitize all of its transactions and operations.
Zahir ERP has been developed and optimized into a ready-to-use application, allowing Buttonscarves to avoid building a system from scratch and reduce the risk of errors that could lead to implementation failure.
“Wow, it’s so easy. All transactions can be completed with just one click.” —Dian Puspita, Finance Manager at Alia Digital Printex Group
Zahir ERP’s ease of use is a key factor that has helped Buttonscarves grow its business. Zahir ERP’s intuitive and user-friendly interface allows users—including the Buttonscarves team—to quickly adapt to and benefit from the system without the need for lengthy, intensive training.
“Zahir is more user-friendly than other programs; I can start using it right away without any prior training.” —Dian Puspita, Finance Manager, Alia Digital Printex Group
Result
The solutions provided by Zahir ERP enable Buttonscarves to gain better visibility into all aspects of its operations, including inventory, production, sales, and finance. With centralized and integrated data, Buttonscarves can make smarter and faster decisions, identify growth opportunities, and address potential issues more efficiently. Through its journey with Zahir ERP, Buttonscarves has become a success story in growing a business in today’s competitive global market.
About Buttonscarves
“If it’s hard to find one, why don’t we produce our own scarves?”
A simple question sparked the creation of Buttonscarves, a pioneer in Indonesia’s Muslim fashion industry since 2016. The journey began online with customers from Indonesia, Malaysia, and Singapore. The brand offers not only scarves but also bags, brooches, and other fashion accessories. From 2018 to the present, Buttonscarves has opened brick-and-mortar stores in shopping malls throughout Indonesia and Malaysia.
